Optimise your event for search and social
Great images and sharply written copy will help sell your event to What’s On visitors.
But you can also tailor your message to search and social.
The short description in step 1 of the submission process will appear when your event is shown in a listing. For example, a category or venue page.
Google uses the short description in its Rich Snippet:
And this is how the short description appears in a Facebook share: