#SydneyLocal: a business support project from the City of Sydney

Helping your business reach more customers online

Sydney Local showcases small businesses in the City of Sydney area through the eyes of those who know their area best. It includes:

  • a series of local’s guides for different areas
  • posts on our social media channels tagged #SydneyLocal to spark conversation about the attractions in our neighbourhoods.

We also profile local businesses through partners including Broadsheet, Concrete Playground, TimeOut and Destination NSW.

How your business can get involved

Throughout the year, we update our existing local’s guides and publish articles showcasing local businesses.

We’ll do call outs for local recommendations for each story on our website and social media channels.

Stay up to date on call outs:

When a call out is relevant to your business, we encourage you to share it on your own marketing channels and ask your customers to tell us what they love about your business. Having genuine customer recommendations gives you the best chance of being featured.

Here’s what we’re working on now

In 2019, we’ll be updating all of our existing local’s guides. We’ve just finished Newtown, Chippendale and Paddington, and will soon start calling out for recommendations for Surry Hills. 
If your business is in Surry Hills, keep an eye out for call outs on the channels listed above. 

Hashtag #SydneyLocal

Hashtag #SydneyLocal on your Instagram posts to share them with us. We keep an eye on the tag when we’re looking for posts to share on our own channels, and we aggregate posts with #SydneyLocal to appear in feeds in our local’s guides.

See our tips for taking a great #SydneyLocal photo.


Since the #SydneyLocal campaign in Redfern started, there has been a notable increase in positive attention on the area. By encouraging business, residents and visitors to take part in content generation, we’re encouraging a sense of community and gaining insights on what that community sees through their social media lens.

The extended supported of the City’s campaign through Sydney.com and Destination NSW has given us visibility to a broader market than we are usually able to target through our own marketing. And it’s put our gelato into the hands (or at least screens) of people we may not normally have been able to communicate with. This has converted to an increase in local foot-traffic and in store visits from locals who never knew we existed and to those travellers from across the globe who now view Redfern as a destination.

Sean and Mark, owners Ciccone & Sons Redfern

Sydney Local has been a great way for us to encourage Poho within the local business community. We have found that there has been a large outreach of customers who have been exposed to our brand, which in turn has provided further exposure on Instagram, Facebook and good searches. We’ve been lucky enough to have been able to have these customers become part of the Poho family. #sydneylocal has been a great way to increase our exposure to the wider community, enhance the company image and also to ensure our continue growth and development in the marketplace.

Dan and the team at Poho Flowers Potts Point

Contact us

We welcome questions and feedback by email at sydneylocal@cityofsydney.nsw.gov.au.


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